Victory
MEXICO CITY · WASHINGTON, D.C.

Win the
critical moment

Crisis control for communication leaders — when a campaign is on the line.

EVERY CRISIS STARTS AS A SIGNAL

Detect. Analyze. Decide. Act.

24/7 monitoring of social media, press and search surfaces the signal before it becomes a story.

Data scientists and strategists measure reach, origin and sentiment — separating noise from real risk.

Scenarios, options and a clear recommendation on the principal’s desk — in minutes, not days.

Message, spokespeople and channels deployed in real time, and tracked until the crisis is closed.

DETECT
ANALYZE
DECIDE
ACT
0
YEARS
0+
CAMPAIGNS
0
NATIONAL LEADERS
0/7
WAR ROOM
OUR CLIENTS

Trusted when it matters

GLOBAL BRANDS
CRISIS CONTROL · 24/7

Contain it before it defines you

A private war room that detects, contains and resolves crises in real time — so your campaign keeps control of the story.

ACTIVATE CRISIS CONTROL
INTELLIGENCE
Monitoring, analytics, forecasting.
RESPONSE
Crisis management, live tactics.
REPUTATION
Search profile, digital security.
LEADERSHIP

Dr. Carlos Merlo

FOUNDER & CHIEF STRATEGIST

Two decades and 300+ campaigns advising heads of state and global organizations through their most critical moments.

THE DIRECTOR'S OFFICE · CDMX
300+ crises.
One room.
Zero headlines.
EVENTS · MEXICO TECH WEEK 2026

Learn from the war room

Sesiones en español en Victory Lab, Av. Presidente Masaryk 17, Polanco. Cada asistente recibe un diagnóstico de reputación sin costo.

Flyer: Taller: Manejo de Crisis de Reputación
VIERNES 30 OCT · 13:00TALLER

Taller: Manejo de Crisis de Reputación

Simulación de una crisis en tiempo real con el método Detectar, Analizar, Decidir y Actuar. Incluye plantillas de protocolo y constancia.

CON COSTO · CUPO LIMITADO REGÍSTRATE
Flyer: Encuentro de Líderes de Comunicación y Asuntos Públicos
SÁBADO 31 OCT · 10:30NETWORKING

Encuentro de Líderes de Comunicación y Asuntos Públicos

Directores de comunicación, asuntos públicos y legal comparten retos ante la IA y la desinformación.

POR INVITACIÓN REGÍSTRATE
Flyer: Masterclass: Estrategia y Comunicación Política Digital
DOMINGO 1 NOV · 11:30MASTERCLASS

Masterclass: Estrategia y Comunicación Política Digital

Datos, segmentación y opinión pública: las metodologías de más de 300 campañas en tres continentes.

CUPO LIMITADO REGÍSTRATE
CONFIDENTIAL · DIRECT LINE

Crisis on the horizon? Talk to us now.

MESSAGE US ON WHATSAPP
Direct, confidential line to a senior strategist.